Case Study 4 - 29 Halsmere Street, Geebung
Case Study: Strategic Social Media Marketing at 29 Halsmere Street, Geebung
Key Campaign Highlights
Location: Geebung, QLD
Marketing Strategy: Targeted Phase 1 Facebook & Instagram Campaign
Ad Reach: 10,000+ Targeted Local Impressions
Buyer Engagement: 100 Enquiries in 4 Days
Outcome: Successfully Sold to a Phase 1 Social Media Buyer
The Challenge: Navigating Local Market Data
Accurately pricing and positioning a property requires a deep understanding of local market dynamics. When out-of-area comparisons include extreme high or low price anomalies, it can distort seller expectations or lead to underpricing.
For 29 Halsmere Street in Geebung, the goal was to eliminate market noise, establish a data-driven pricing strategy, and launch a proactive campaign that didn't just rely on passive portal listings.
The Strategy: Targeted Social Media Exposure
Rather than waiting for buyers to find the listing on traditional real estate portals, we deployed our Phase 1 Social Media Strategy across Facebook and Instagram.
Hyper-Targeted Delivery: Reached over 10,000 localized active and passive buyers within the first few days.
Rapid Engagement: Generated nearly 100 direct buyer enquiries within 96 hours of launch.
Local Expertise: Positioned the property's unique features against genuine local sales data, ensuring maximum value recognition from buyers.
The Result
29 Halsmere Street became the 5th property successfully sold directly to a buyer acquired through our targeted Phase 1 social media campaigns. By combining local suburb knowledge with proactive digital marketing, we secured a premium result for the seller in record time.
"A strategic social media campaign paired with true local market knowledge ensures your property reaches every qualified buyer—not just those active on portals."
Planning to sell in Geebung or curious about your property's value?
