Case Study 2 - 71 Beeston Street, Teneriffe
Case Study: Winning Back an Overlooked Buyer at 71 Beeston Street, Teneriffe
The Results at a Glance
Location: Teneriffe, QLD
Key Strategy: Pivotal Social Media Optimization & Video Marketing
Outcome: Successfully secured a motivated buyer who missed out on a neighbouring unit
The Challenge
When the owner of 71 Beeston Street approached me, he understandably had reservations. I hadn’t actively sold in Teneriffe before, and a top-floor unit in the same building had recently sold for $650,000—establishing a tough price ceiling for a ground-floor property.
My promise to him was simple: no local agent would care more about getting the absolute best result for his home than I would.
The Strategy & Pivot
We launched an aggressive targeted social media campaign across Facebook and Instagram. When initial metrics showed higher ad costs and lower engagement than standard campaigns, we didn't just leave it on autopilot. We immediately adapted.
We pivoted to Phase 2 of our strategy, placing a high-production, emotional property video front and centre.
The Result
The video immediately caught the eye of our eventual buyer. Having previously attended an open home for the top-floor unit without any post-inspection follow-up from the other agent, they felt overlooked.
Through proactive communication, tailored video marketing, and a nimble campaign strategy, we re-engaged this buyer and successfully closed the deal for our seller.
"Brad's dedication and constant campaign adjustments made all the difference in getting our property sold where other agents fell short." — Seller, 71 Beeston Street
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