Brad Shipway Case Study 1 - 217 Murphy Road, Geebung

When the owner of 217 Murphy Road, Geebung wanted to sell his investment property to retire, he needed maximum return in a competitive North Brisbane market.

Challenge: Selling a tenanted townhouse requiring cosmetic updates during a period where local market competitors were reducing prices down to $344,000. Solution: A tailored presentation strategy, direct tenant cooperation, professional photography, and targeted multi-channel digital advertising. Result: Sold in 7 days for $359,000 ($15,000 above local comparable sales).

The Strategy

• Tenant Collaboration: Rather than delaying the sale, we partnered with existing tenants, setting clear expectations and open-home schedules to ensure the property was presented impeccably.

• High-Impact Media: We leveraged professional photography to highlight the property in the best light.

• Targeted Digital Marketing: A hyper-focused social media campaign was launched across Facebook and Instagram targeting active first-home buyers, local buyers, and local investors.

Our goal is ultimately to attract as many buyers as possible, we generally use everywhere the buyers might hang out, such as: 

• major real estate portals 
• agency website 
• local area flyers
• Youtube
• Google

The Outcome Within one week of launching the campaign via social media, the property generated over 20 qualified inquiries from social media alone, resulting in a signed contract for $359,000 - outperforming a similar nearby townhouse by $15,000.

The client chose not to launch on the major portals, saving them some advertising costs.

Testimonial: Below is what the seller had to say about the process...